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A launch carousel that makes a brand-new masonry business look established on post one.

Client NexBrick Contracting LLC

Industry Masonry & Contracting

Deliverables 3-slide launch carousel, with more content rolling out

Role Visual direction, design, copywriting

NexBrick Contracting Professional Masonry cover graphic

Cover slide. The first thing a new viewer sees.

Overview

A clear, confident launch for a brand new business.

NexBrick Contracting is a newly opened masonry and contracting business serving the Metro Detroit area. The owner came to me looking for help establishing a polished social presence while the business is still ramping up, so the content would match the craftsmanship of the work.

This project is ongoing. Phase one was a 3-slide launch carousel that positions the brand, explains the services, and shows real before-and-afters, all in the format of one Instagram post. More content is rolling out as projects wrap.

The Challenge

A brand new business needs to look established from day one. The content had to feel credible, consistent, and unmistakably NexBrick, even before the page had reviews, followers, or a long project history to lean on.

What I Worked From

The existing NexBrick logo and color palette
Jobsite and project photography
A services list and contact details
Recent before-and-after project shots

What I Created

A 3-slide Instagram launch carousel
Positioning cover, services overview, and before-and-after proof
A unified caption written to earn a call, not just a like
A consistent type and layout system for future posts

The Post

One carousel, three jobs, one brand moment.

The post was designed to function as a complete brand introduction on its own. Swipe through the carousel below just like you would in the feed.

Launch Carousel

Three slides, one post. The cover positions the brand, the services slide explains what they do, and the results slide shows real recent work. Designed so a first-time visitor gets the full pitch in under ten seconds.

3 slides · Carousel

Slide 1: NexBrick Contracting Professional Masonry cover graphic, built to last and priced to compete

Slide 2: Services overview, brick and block, stone veneer, patio and walkways, chimney repair, tuck pointing, paver repair and sealer

Slide 3: Before and after results showing chimney, brick wall, and window sill repairs

1 / 3

Sample caption

Professional masonry, built to last and priced to compete.

NexBrick Contracting handles residential and commercial masonry across the Metro Detroit area. Brick, block, stone veneer, chimney repair, tuck pointing, paver work, and more. Swipe to see the full service list, plus a few recent before-and-afters from local jobs.

Call for a free quote anytime. We'll come take a look and give you a straight answer.

#NexBrick #MasonryContractor #MetroDetroit #BrickRepair #StoneVeneer #ChimneyRepair #TuckPointing #BeforeAndAfter #LocalBusiness

The Direction

Industrial feel, confident execution.

The visual direction leans into the brand's industrial roots. Stencil-style display type, red accents pulled from the logo, and strong dark overlays over real worksite photography. The goal was a look that feels capable and established without being fussy.

More importantly, the slides share a system. The same type treatments, the same footer block with the phone number, the same way a headline sits on the image. That system is what turns a new business account into one that looks like it has been around for years.

Next Intake: May 2026

Launch yours just as cleanly.

If you're a new business that needs to look established from post one, the Launch Kit is built for exactly that. Tell me about your brand and I'll be back within 24 hours.

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